About us | Supercharge Sales Performance

OUR MOTIVATION Changing the way sales professionals work

Driven by a passion to educate and enhance sales best practice, SalesMethods founders have forged the power of a simple dynamic sales methodology with the potential of intuitive easy-to-use applications to deliver a new brand of sales performance. Built on the two pillars of mutual value and relationships our new approach will drive and support your sales teams to sales excellence.

OUR STORY The power we bring

Established in 2009, our experience, heritage and deep expertise in sales methodologies and selling underpins our relationship management, opportunity development and account planning software, which today powers over $50billion in sales pipeline.

OUR EXPERTISE Built for sales professionals BY sales professionals

SalesMethods software is underpinned by the practical experience of sales leaders who truly understand the challenges of todays’ complex selling environment. Our suite of native Salesforce apps allows companies to sell smarter, accelerate growth, win more deals more profitably and strengthen customer relationships – empowering the sales professional to energize and control the sales process.

GIVING BACK Proud members of the Pledge 1% Program

Our team is committed to giving 1% of our time and profits back to our local communities, through a range of charity, volunteering and mentoring initiatives. Find out more.

Meet the leadership team

Proud to share our experience. Humbled by the opportunity. Delighted by the results

Richard Gilder CEO

A dedicated exponent of strong account management practices, Richard has managed some of the largest customers for companies like Xerox and Dell to great success. A steadfast believer in the power of relationships, he specialises in understanding the psyche and nuances of the sales process. Passionate about Tottenham Hotspur FC, Wasps RFC and England cricket he is a true team player in all aspects of life.

Andy Freeston-Larter CTO

A first-class graduate in computer science, Andy is a dedicated exponent of modern development methods. Having been an architect for several start-ups, he has a clear vision of what it takes to bring new and exciting applications to market. A true techy at heart, Andy relaxes playing computer games, flight simulators, and the occasional electronics project.

Karen Stephen Chief Financial Officer

Karen is a Chartered Accountant with over a decade of experience helping founders make sense of their numbers and steer their businesses toward sustainable growth. As a fractional CFO, she works closely with leadership teams to improve cash flow, define meaningful KPIs, and build reporting structures that support real decision-making. She speaks French, Spanish, and finance!

Alyssa Lefebvre-Beuscher Non-Executive Director

Alyssa has spent her career building and improving the systems that support sales teams. With experience across sales engineering, strategic partnerships, and business analysis, she knows how to connect the needs of the sales floor with the realities of system design. Away from her dashboards, she’s a big Formula 1 fan!

Graeme Miller Chief Product Officer

Graeme is an experienced product management professional known for transforming ideas into market-leading solutions. He has a proven track record in developing and championing technology product visions, crafting strategies that drive business growth, and building high-performance, collaborative teams.

Karen Feenstra Non-Executive Director

Karen is an award-winning transformation consultant with a track record of delivering complex change in Professional Services, Software, Technology, and Consulting. She works directly with C-Suite leaders to align teams, and deliver results. Karen builds high-performing teams, and helps organisations use technology and best practice to hit their goals.

Katherine Kennedy Internal Counsel

Katherine started her career at a Magic Circle law firm went on to serve as General Counsel to technology companies, dealing with all of the legal issues that arise. She speaks Portuguese and Spanish, plays a few musical instruments and is the proud owner of too many ponies.

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