OUR MOTIVATIONChanging the way sales professionals work
OUR STORYThe power we bring
OUR EXPERTISEBuilt for sales professionals BY sales professionals
GIVING BACKProud members of the Pledge 1% Program
Meet the leadership team
Proud to share our experience. Humbled by the opportunity. Delighted by the results.
Steve Bale Chairman
An economist accountant by training Steve has run a number of large businesses for the likes of Dun and Bradstreet, Oracle and BEA Systems. A serial entrepreneur, Steve brings a wealth of experience and passion to enriching and simplifying the sales practice. As an avid Derby County fan Steve knows only too well how to turn a losing position into a winning conclusion!
Richard Gilder Chief Revenue & Relationship Officer
A dedicated exponent of strong account management practices, Richard has managed some of the largest customers for companies like Xerox and Dell to great success. A steadfast believer in the power of relationships, he specialises in understanding the psyche and nuances of the sales process. Passionate about Tottenham Hotspur FC, Wasps RFC and England cricket he is a true team player in all aspects of life.
Andy Freeston-Larter CTO
A first-class graduate in computer science, Andy is a dedicated exponent of modern development methods. Having been an architect for several start-ups, he has a clear vision of what it takes to bring new and exciting applications to market. A true techy at heart, Andy relaxes playing computer games, flight simulators, and the occasional electronics project.
Sarah Dyer Head of Marketing
A creative B2B marketing specialist with 15 years’ strategic and operational experience spanning multi-industry, high-growth, sales-led organisations. Focused on driving new business growth, brand strategy and successful communications. A dab hand with the music round in a pub quiz.
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