How Our Process Increased Peoplesafe’s Deal Revenue By 25%

By SalesMethods
Posted 11/2024
Blogs

Everyone in sales knows pressure.

Each quarter, the targets go up, the expectations rise, and the pressure to hit those goals becomes relentless.

For many companies, the path to success can feel like a never ending chase.

Why?

Because even the best-intentioned teams often face challenges that slow them down: inconsistent sales approaches, a lack of unified methodology, or struggling to manage complex deals with multiple stakeholders.

It’s a universal struggle.

You have a motivated team, eager to hit those numbers, but without a clear, structured approach, you’re lost. Deals slip through the cracks, pipelines lose momentum, and your sales culture starts to feel reactive rather than strategic.

And here’s where the real problem lies – without a disciplined, value-driven methodology, you’re losing deals but at the same time, wasting opportunities to create lasting customer relationships.

Growth isn’t just hitting numbers. It’s building a team that’s aligned, and equipped to tackle complex sales environments with confidence and consistency.

In this blog, we’ll explore how Peoplesafe, a leader in employee safety solutions, took on this exact challenge. With the help of SalesMethods, they transformed their sales process, built a unified approach, and achieved a 25% growth in revenue for deals under the new process in just one year.

If you’re interested in turning your own growth goals into a clear path, let’s take a look at how structured sales methodologies make the difference.

Introducing Peoplesafe

Peoplesafe is a leading provider of technology enabled employee safety solutions. They had big growth ambitions. With a goal to grow 20% year-over-year, motivation wasnt enough. They needed a sales strategy that could deliver consistent, high-quality results. But like many companies, they found themselves facing a few roadblocks along the way.

Their challenges weren’t unique, but they were holding them back.

Peoplesafe’s sales approach was inconsistent, lacking the unified structure needed to build momentum. We all know the feeling of losing opportunities simply because there isn’t a consistent framework.

The existing sales strategies needed a shift towards a more solution and value-led approach to distinguish Peoplesafe from its competitors. The company wanted to implement a unified standard across its sales teams to create a structured approach to deal management and stakeholder mapping.

The challenge was multi-faceted. Peoplesafe needed to improve the skills and methodologies of their sales team while ensuring these improvements were embedded into the culture and operational processes.

So, they turned to SalesMethods for a solution that could align their team, improve their sales process, and empower them to reach their goals with confidence and consistency.

“Sales Methods software plugged straight into our existing CRM and has provided a clear and defined sales methodology for our sales team. Implementation was seamless; the onboarding support helping to create the correct adoption and behaviors was excellent.”

—Nas Dossa, Chief Executive Officer

The Solution

To overcome these roadblocks, Peoplesafe needed a cohesive methodology. One that could bring consistency and focus to every sales interaction. That’s where SalesMethods’ tools Plan2Close and Plan2Prosper came in.

“The main purpose of P2C and P2P is not just to introduce a new tool. The sales methodology is the main benefit to you. I can guarantee that if you use the methodology, follow the coaching guide, and are honest with your 4 x 4 plan, you will improve as a salesperson and win more deals.”

—Mark Ryder, Chief Commercial Officer

Bringing Order to the Sales Process

With Plan2Close, Peoplesafe finally had a structured approach to deal management. Our tool helped them create a clear roadmap for each sale, with every stage meticulously planned and executed. No more deals falling through or getting bogged down in endless back-and-forth. Instead, the sales team could focus on opportunities with the highest potential, working strategically.

Mapping Stakeholders

In complex sales environments, knowing who’s who, and what role they play, is essential. Plan2Close provided a structured framework for stakeholder mapping, enabling Peoplesafe’s team to understand each decision-maker’s influence and interests. This approach turned scattered interactions into focused engagements, helping the team build stronger, value-driven relationships that went beyond just closing the deal.

Building Skills and Consistency

A structured approach is only as strong as the team behind it. Plan2Prosper offered tailored training and ongoing coaching, ensuring that every member of Peoplesafe’s sales team was not only using the tools effectively but adopting a disciplined, value-led mindset. This wasn’t a quick fix; it was about building a consistent culture of continuous improvement, where sales reps knew how to approach each deal with confidence and strategic insight.

A New Sales Culture

Through these methodologies, Peoplesafe’s sales team shifted from reactive to proactive. With a unified framework in place, they were building long-term customer relationships that supported their growth goals. The result was a cohesive, high-performing team equipped to deliver consistent results and tackle complex sales with confidence.

The Results

The transformation showed up in Peoplesafe’s numbers and culture. Implementing SalesMethods’ Plan2Close and Plan2Prosper created a ripple effect across the entire sales team, leading to measurable improvements that underscored the value of a structured, value-driven methodology.

25% Increase in Revenue

Within the first year of adopting Plan2Close, Peoplesafe saw a 25% boost in revenue for deals managed through the new process. This wasn’t a coincidence; by focusing on high-potential opportunities and using a disciplined framework, the team could close deals faster and more consistently, resulting in a direct impact on revenue.

“Having deployed Sales Methods’ tools, we have embedded the process into our sales DNA. On analysis, we have enjoyed a 25% increase in revenue achieved for the deals that we put through the Plan2Close process. This has given us an ROI within the first year of deployment.”

—Matt Kennedy, Sales Operations Director

Higher Win Rates

With clear guidelines for deal management, Peoplesafe’s sales team was able to qualify and pursue opportunities more effectively. Instead of spreading efforts thin across all prospects, they concentrated on deals that had real potential, which improved their win rates. This shift in focus helped the team work smarter, not harder, maximizing the results from every interaction.

Growth-Focused Sales Culture

Perhaps the most lasting impact was the cultural shift within the sales team. With Plan2Prosper’s ongoing training and coaching, Peoplesafe’s sales team embraced a mindset of continuous improvement and strategic planning. They were building a unified, disciplined team that aligned with the company’s long-term growth goals.

Key Takeaways

Peoplesafe’s journey highlights the power of a structured, value-driven approach to sales. For any company looking to scale and tackle complex sales environments, the lesson is clear: growth requires a strategic foundation that keeps your team consistent, and equipped to handle every challenge. A foundation that SalesMethods can provide.

“Our sales culture is now laser-focused on exploring, closing, and growing opportunities for new and existing customers, benefiting all concerned.”

—Nas Dossa, Chief Executive Officer

Here are the big takeaways from Peoplesafe’s transformation:

Sales Methodology Brings Consistency: A structured approach like Plan2Close brings everyone onto the same page, ensuring each sales interaction is aligned with strategic goals and focused on high-potential opportunities.
Stakeholder Mapping Strengthens Relationships: Understanding each stakeholder’s role and influence allows your team to go beyond the surface, building trust and long-term relationships that support sustained growth.
Ongoing Training Ensures Lasting Change: Real transformation requires reinforcement. Tools like Plan2Prosper provide ongoing coaching and training, embedding best practices into the team’s daily habits and creating a culture of continuous improvement.

Looking Ahead

For Peoplesafe, implementing Sales Methods’ tools was just the beginning. With a solid foundation and a team culture centered around continuous improvement, they’re now better positioned to adapt to changing market demands, pursue larger opportunities, and continue expanding their customer relationships.

Sales transformation isn’t a one-time fix; it’s a commitment to growth.

As Peoplesafe looks to the future, they’re equipped with the processes, insights, and confidence to tackle whatever comes next.