Key Account Management- How Has It Evolved? Part 4
The Evolution of Key Account Management in Business Organisations KAM is never implemented…. there is an ongoing, continuous and very long term commitment to continual improvement for the best practice KAM companies.” Davies & Ryals, 2009, p1041 (1) KAM can start small and develop over time. It is a major business change, subject to the … Key Account Management- How Has It Evolved? Part 4