Key Account Management- How Has It Evolved? Part 5
The relevance of sales enablement to KAM The definition of sales enablement relevant to this discussion is ‘’The sales infrastructure that facilitates and supports the effectiveness and efficiency of salespeople and sales activities.’’ Sales enablement encompasses the company’s investment in process design, technology, systems, training, tools and sales support teams. Much focus is put on … Key Account Management- How Has It Evolved? Part 5